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  • Story Marketing for Small Businesses

    R599.00 Ex.VAT 15%
    Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life. This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.
  • Promoting a Marketing Webinar

    R599.00 Ex.VAT 15%
    This course focuses on the essential steps to promoting a marketing webinar that connects with your target audience and generates your desired results.
  • Growth Hacking

    R599.00 Ex.VAT 15%
    Growth hacking is to the new economy what marketing was to the last millennium. The goal is to share a message and make a sale. The difference is in how those customer connections are discovered, created, and nurtured. This course will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future.
  • GDPR Readiness: Getting the Message Out

    R599.00 Ex.VAT 15%
    In this one-day course, you will learn: about internal communication methods, about privacy training, and promoting a good privacy culture,about the elements of a good customer privacy policy, how to write and design a cookie banner disclaimer for your website, and how to design a privacy-compliant web form.
  • GDPR Readiness: Creating a Data Privacy Plan

    R599.00 Ex.VAT 15%
    After completion of this course, you should be able to explain what a data privacy plan will include, know the important terminology and legislation regarding data privacy, map the flow of data in an organization visually, understand and write an information request procedure, develop an internal data handling procedure, understand and write a data security policy, understand and write a personal data protection policy, adapt your current client privacy policy, develop a data breach procedure, decide on training solutions for data privacy, know the other necessary pieces of the data privacy plan and help your organization write, implement, and review a data privacy plan.
  • Digital Citizenship Conducting Yourself in a Digital World

    R599.00 Ex.VAT 15%
    Online interactions and transactions are replacing real world ones. Regrettably, digital use can become misuse and abuse, often without the responsible person realizing it. As citizens of the digital world, users should learn and accept that they have certain rights and responsibilities.  Many are not educated in appropriate technology use; other people know but do not practice it. ‘Digital Citizenship’ is fundamental to a safe and satisfying digital world. This course aims to increase your knowledge and appreciation of the practices needed to ensure you are a good digital citizen.
  • Customer Service Training: Critical Elements of Customer Service

    R599.00 Ex.VAT 15%
    This course is all about the critical elements of customer service: a customer service focus that is defined within, and given life by, your organization. In order to be successful, this focus must be reinforced every day, measured, and improved upon.
  • Marketing for Small Businesses

    R599.00 Ex.VAT 15%
    This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
  • Selling Smarter

    R599.00 Ex.VAT 15%
    In this course, you will learn why consultative and customer-focused selling are so important. Youll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.
  • Project Management Fundamentals

    R599.00 Ex.VAT 15%
    In this course, you will learn what a project is and what a project manager does. You will also learn about the life cycle of a project. In particular, you will focus on the conceptual phase of project management, where you identify, prioritize, and scope a project idea.
  • Creative Thinking and Innovation

    R599.00 Ex.VAT 15%
    In this course, you will identify ways to develop your creative side and build a creative environment. Youll also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools (such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing).
  • CRM: An Introduction to Customer Relationship Management

    R599.00 Ex.VAT 15%
    This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.
  • Personal Brand: Maximizing Personal Impact

    R599.00 Ex.VAT 15%
    In this course, youll learn what a brand is and how you can leverage it to make a personal impact. Youll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). Youll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.
  • Branding: Creating and Managing Your Corporate Brand

    R599.00 Ex.VAT 15%
    This course will get you started on the road to creating a perfect brand. Youll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
  • Business Writing That Works

    R599.00 Ex.VAT 15%
    This course will teach you the four Cs of writing: clear, concise, complete, and correct. You will also learn some of the fundamentals of good writing, including word agreement, active and passive voice, sentence construction, punctuation, and spelling. Finally, you will have a chance to apply these skills to real-life situations, such as writing e-mails, memos, and letters.
  • Communication Strategies

    R599.00 Ex.VAT 15%
    This course will teach you all about the various aspects of communication. Youll learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness.
  • Marketing with Social Media

    R599.00 Ex.VAT 15%
    In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
  • Critical Thinking

    R599.00 Ex.VAT 15%
    In this course, youll learn what critical thinking is all about, what characteristics a critical thinker has, and what skills you may want to work on. Then, youll work your way through a seven-step critical thinking model. Supporting skills, such as asking good questions, applying common sense, and thinking creatively, are also covered.
  • Creating Winning Webinars: Getting Your Message Out

    R599.00 Ex.VAT 15%
    This course is going to teach you to understand what webinars are and why they are important. You will also learn best practices for implementation and development of webinars. You are going to learn the appropriate structure and platform for your webinar and also how to outline a webinar.
  • Building a Brand on Social Media

    R599.00 Ex.VAT 15%
    In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
  • Building an Online Business

    R599.00 Ex.VAT 15%
    This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
  • E-Commerce Management

    R599.00 Ex.VAT 15%
    This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
  • Conducting Accurate Internet Research

    R599.00 Ex.VAT 15%
    This course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.
  • Creating a Google AdWords Campaign

    R599.00 Ex.VAT 15%
    In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
  • Advanced Writing Skills

    R599.00 Ex.VAT 15%
    In this course, you will learn how to write specific kinds of documents, including letters, business cases, reports, and proposals. You will also review some fundamental writing rules, such as the four Cs of writing and paragraph construction.
  • Basic Internet Marketing

    R599.00 Ex.VAT 15%
    In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
  • Customer Service Training: Managing Customer Service

    R599.00 Ex.VAT 15%
    In this course, you will learn about the six critical elements of customer service. You will also learn about Paul Hersey and Ken Blanchards Situational Leadership II model, servant leadership, and the five practices in James Kouzes and Barry Posner's The Leadership Challenge.
  • Research Skills

    R599.00 Ex.VAT 15%
    In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, youll learn how to find information using the librarys Dewey Decimal System, journals, and the Internet.
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