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Story Marketing for Small Businesses
R599.00 Ex.VAT 15%Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life. This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience. -
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Hiring for Success: Behavioral Interviewing Techniques
R599.00 Ex.VAT 15%Interviewing sounds easy enough: you arrange for a conversation between you and potential candidates, and then select the best person for a particular position. But what if you could refine the process in such a way that you were confident that you are selecting the right person? How do you separate the good from the great, when they have similar work experience and strengths to offer? This workshop will give you the skills and tools to hire successful candidates. -
E-Commerce Management
R599.00 Ex.VAT 15%This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level. -
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Personal Brand: Maximizing Personal Impact
R599.00 Ex.VAT 15%In this course, youll learn what a brand is and how you can leverage it to make a personal impact. Youll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). Youll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public. -
Communication Strategies
R599.00 Ex.VAT 15%This course will teach you all about the various aspects of communication. Youll learn about asking questions, probing for information, active listening, and body language. Supporting skills are also covered, such as self-esteem, building relationships with others, and assertiveness. -
Business Leadership: Becoming Management Material
R599.00 Ex.VAT 15%The first part of this course will teach you about Peter Senges five learning disciplines: personal mastery, mental models, shared vision, team learning, and systems thinking. You will also learn about Paul Hersey and Ken Blanchards Situational Leadership II model, servant leadership, and the five practices in James Kouzes and Barry Posner's The Leadership Challenge. In addition to these leadership models, basic skills (such as building trust, managing change, personal productivity, resolving conflict, solving problems, and leading meetings) will also be covered.