Story marketing

Story Marketing for Small Businesses

R599.00 Ex.VAT 15%

Story marketing is the process of attracting and engaging customers through story – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing tells the customer story and motivates them to connect with your company as a solution to their problem or a way to a better life.

This course will highlight the essentials of story marketing for your small business: story marketing tools, storytelling basics, and how to write and refine your own story for marketing to your target audience.

Available!

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This course will help you teach participants how to:

  • Define story marketing
  • Recognize and use the essential tools of story marketing
  • Understand the basics of good storytelling
  • Examine ways to connect with your customers
  • Refine your company brand for story marketing
  • Discover and build your own story
  • Polish your story for maximum results

Certificate: Certificate of completion will be issued once course is completed.
Duration: 6 Hours

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